About us


Luxury Everyday Pieces With A Lifetime Guarantee

UK based boutique providing premium quality jewellery. Your everyday elevated casual glam that doesn't cost the earth but lasts a lifetime.

Luxury - Timeless - Quality - Durability - Speed
Every piece of our ethically sourced jewellery is waterproof so there is No Need To Take It Off!
100% Water, heat & sweatproof pieces are designed for everyday all day wear. No more taking your jewellery off to work out, shower or swim.
Ch3rm jewellery is crafted using zircon, moissanite or insinuated diamonds. Many of our pieces are designer inspired.
Our jewellery is 15 x stronger & durable than gold-plated jewellery and is designed by eco-friendly metals. It's 316L stainless steel & S925 Sterling Silver base properties means it's scratch/tarnish proof & is Hypoallergenic. Its Real 14k Veneered Gold composition means it will not fade or loose its colour offering a Lifetime Guarantee.
We aim to have your premium investments delivered in optimum time so you don't have to wait another day. We believe in romanticising everyday whilst looking and feeling fabulous.